It’s asked all of us to adapt, it’s added complexity to our work and it has demanded additional resolve and commitment in areas of our lives that extend well beyond our work. I know this past year has tested each of us in ways that we never imagined. Great potential obligates great people to meet it. What I can tell you with gut certainty is that there has never been a moment of such great potential as this one, nor have we ever had so talented and dedicated a team.
LETTER TIM COOK SOFTWARE
From the M1 chip to 5G iPhones, from iPads that change the face of education and productivity to a Watch that can look out for your health, to the very best Software and Services that bring them all to life, we have never stopped setting the pace that others try to match. While some things about Apple have changed over these many years, the important things haven’t. Forty-five years later, we mark this occasion by rededicating ourselves to that mission - and to keeping it alive for a long time to come - rather than to remember it fondly as something past. On April 1, 1976, a company was formed in Cupertino to create transformative products that redefine what technology can achieve and make people’s lives better in the process. Regardless of who you are, where you are, or what you do, you may just find it worth sharing… "Remember that none of us will be here for the end of the story, but it's on all of us to make sure it's one worth telling." Click To Tweet We are proud to have served the Apple community all this time and look forward to continuing our friendship with Cupertino’s finest for many more years to come.Īfter addressing the challenges we have all faced this past year, Cook closes his letter with an affirmation to his employees that can- and should-apply to us all.
LETTER TIM COOK UPGRADE
All April Fools jokes aside, we have been and always will be committed to providing the industry’s best memory, docks, external storage, SSDs, and much more to upgrade and complement your Macs and other Apple products. Though not founded until 12 years later (1988), OWC has also changed over the years. “While some things about Apple have changed over these many years, the important things haven’t,” said Cook, “we have never stopped setting the pace that others try to match.” In a company-wide memo, Tim Cook took the opportunity to remember the past and look forward to the future. “It’s been an amazing journey so far, yet we have barely begun.” Steve JobsĪpple turned 45 on April 1, 2021, and though it certainly is not as monumental as a 40th or 50th anniversary, it did not go unnoticed by Apple’s CEO.
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